Philly Bread founder and head baker Pete Merzbacher


Many amazing things have been invented by accident. The last of which was born in my own home oven and soon became Philly Bread's flagship product. Back in 2012, as a 23 year old home baker, I fried up some square-ish pieces of high hydration sourdough in a cast iron skillet. This product made my friends and family go crazy. After the fact, I found that there had been no real innovation to the English muffin since Samuel Bath Thomas first developed his muffin in 1880.

Creating the Philly Muffin taught me a valuable lesson upon which I founded Philly Bread: inventive foods don’t have to be complicated or expensive to be appreciated. All of Philly Bread’s products have a regional flare, all vegan ingredients, and a special balance between inventiveness and approachability.

Obsessive about quality. Focused on consistency. Always inventing. The Philly Bread way.


Pete Merzbacher
Founder/Head Baker